Genoa have looked to history for their announcement of new striker Lorenzo Colombo, who arrives from Milan on loan with option to buy.
The 23-year-old completed the transfer this evening, which is reported to be a paid loan with option to buy that will become an obligation if certain conditions are met for a total fee of €10m.
The conditions could simply be that Genoa manage to remain in Serie A for next season.
Colombo is a new Genoa player
Genoa chose to make a play on his name in the announcement, because explorer Christopher Columbus hailed from the port city and his name in Italian is Cristoforo Colombo.
They therefore posted an image of the striker in the style of an ancient Columbus portrait.
A product of the Milan youth academy, he went on a series of loan experiences to Cremonese, SPAL, Lecce, Monza and most recently Empoli.
He is coming off a campaign where he scored six goals in 37 Serie A appearances, a personal best, but could not prevent Empoli from suffering relegation to Serie B.
Colombo is rossoblù 🔴🔵 pic.twitter.com/hgbmhYhl5R
— Genoa CFC (@GenoaCFC) July 28, 2025
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